Inman Blog
InmanTV is a web-based short video program that talks to real estate?s most influential leaders, innovators, decision makers, executives, and experts. We discuss and debate the most critical and pressing issues impacting the real estate industry.
Updated: 40 min 33 sec ago
Agent uses video to move properties
Douglas Heddings, a senior vice president with Prudential Douglas Elliman and founder of TrueGotham.com, has been using video to set apart his listings in the marketplace with great success. Heddings says that video has helped him land listings as sellers become convinced of the marketing tool. In this segment, he explains in more detail how he's been using video with listings and in other types of marketing.
How to Change Your Profile Photo
Auction market: Growing, growing strong
Inman News reporter and deputy editor Glenn Roberts, Jr., made a recent visit to a home auction event in Sacramento, Calif., where he grabbed some footage of attendees and the fast-talking auctioneer. This clip also includes an interview with Melissa Caldwell, an agent with Keller Williams Realty in Fair Oaks, Calif., who attended to help her clients in their purchases. Read the full three-part Inman News Special Report on real estate auctions, "Auction market: Growing, growing strong." more...
Listings searches reach across borders
Yannick Laclau, CEO of Properazzi, a real estate search engine based in Barcelona, Spain, covering all of Europe and parts of Africa and India. The site has just under 4 million listings and Laclau discusses some of the challenges in pulling together that amount of data from so many different sources.
How to game real estate
Chuck Teller, founder and CEO of Realius, a company that has created a game around pricing real estate, explains how the game works on broker Web sites and what the goal is for a game about the housing market. Teller explains how the game aims to educate and what kinds of data the company is able to pull from results.
Send your listings out to the world
Celeste Starchild, VP of Broker Operations for Threewides' ListHub, explains the basics of syndicating property listings, what it means, and ways to do it. Real estate brokers are focused on getting the most online exposure for listings. Starchild shares insight into how some brokers are doing that.
Pros and cons of international real estate advertising
Simon Baker, CEO and Managing Director of the REA Group, based in Melbourne, Australia, shares insight about how the company first broke out of the Australia market and built up an arsenal of online real estate sites around the globe. REA Group is a real estate advertising company with Web sites in dozens of countries and territories around the world.
Apartment marketing in an online world
Radical marketing for multifamily
Kate Good, a marketing consultant for the multifamily industry, explains how she recently used social networking platforms to market a multifamily property. The multifamily market suffered through the housing boom when more families chose to buy over rent a home. But things have bounced back and Good shares insight into how property owners have been aiming to stand out.
Peer through Canadian real estate lens
Don Lawby, president and CEO of Century 21 Canada, shares insight on the process of building a new Web site for his company, the thinking behind their content strategy, and overall goals with the site. He discusses the state of Canada's real estate markets as compared to markets in the United States.
How much business does blogging really attract?
Frontdoor: Big media's jaunt into real estate
Vikki Neil, vice president of real estate for Frontdoor.com, explains why HGTV decided to launch an online real estate portal and how the company plans to compete in an already crowded site.
Top agent ammo: transaction management system
Reggie Nicolay, blogger at MyTechOpinion, a real estate blog focused on agent technology issues, discusses some easy technology adoptions agents can make to gain an edge. Nicolay is a proponent of transaction management systems, tablet PCs and blogging. He offers some insight into blog topics and approaches that have worked for him.
What's up at Coldwell Banker?
On the Street: Outlook '08 (Part 3)
On the Street: Outlook '08 (Part 2)
On the Street: Outlook '08 (Part 1)
Home buyers today taking longer to search
Alex Chang, CEO of Roost, a new search engine for homes, discusses the company’s core mission and shares insight into what the typical home buyer on the Internet is looking for and what they are thinking in the search phase of the buying process.